Indio, CA – August 7, 2009 – Coachella Valley Rescue Mission (CVRM) took home several awards at the recent Association of Gospel Rescue Mission (AGRM) 2009 Media Innovation Competition. The competition was held May 30th in Denver, Colorado and brought in 250 Rescue Missions from around the world to compete. The competition reviewed various marketing materials from each Rescue Mission including: brochures, newsletters, ministry photos, websites, blogs, podcasts, and YouTube videos. Coachella Valley Rescue Mission, placed in four of these categories, making this year their biggest win by far. CVRM proudly took home: 1st place for newsletter – “Building New Beginnings” 2008 Fall addition; 1st place for website – 2008 www.cvrm.org; 2nd place for brochure – 2008 “Building New Beginnings”; and 3rd place for best photograph.
In the past year, Coachella Valley Rescue Mission has increased their presence and defined their image to the public through a new marketing campaign. To bring this together, they utilized marketing firm, Image Marketing Concepts (IMC), and graphic designer, Ryan Encinas, to be the creative forces behind their new materials. “We enjoy helping the Mission in any way we can and to be recognized is just the icing on the cake,” Kate Spates, President of IMC, stated. The awards they won in the Competition this year solidify a well-organized and stunning campaign. “We were absolutely elated to hear we had won first place for the Newsletter and Website, second place for the brochure, and third place in photography,” exclaimed Linda Garland, of CVRM. “We consider it quite an honor being chosen among such a large number of participants. We are grateful for all those who contributed to the printed materials and photography.”
Since 1971, Coachella Valley Rescue Mission has been an oasis, a place of refuge for the homeless and needy in our valley. The mission is a safe haven, a place of rest for the weary, and a place where daily physical and spiritual needs may be met.
Over the years the mission has continued to meet the ever growing needs of individuals, who for a variety of reasons, have found themselves without the basic necessities of life and spiritual needs. A dedicated staff and volunteers serve more than 80,000 hot meals annually and provide shelter to thousands of men and women with children. Food, clothing, and showers are also provided for those who do not seek shelter. The Building New Beginnings goal for fundraising needs to develop the new building of Coachella Valley Rescue Mission is $12 million. This new building will be developed across the street from their current location in Indio, Ca. For more information, visit www.cvrm.org.