As the largest and oldest non-profit social services agency in the greater Coachella Valley, Desert Arc serves 550 adults with developmental disabilities, people with autism, cerebral palsy, Down syndrome, mental retardation, epilepsy and other medical conditions. Our Board of Directors adopted a marketing strategy to “focus on the faces” of Desert Arc, to present our clients in their vocational, employment and social development and recreation programs for our various constituencies. As so much of our agency budget comes from government sources, foundation grants, philanthropists and individual donors, it is vitally important that these constituencies understand and relate to our mission “to enhance the quality of life and create opportunities for the disabled”.
Kate and the team at IMC understood our needs from the outset, organized a half-day “branding workshop” with the executive team at Desert Arc, and worked as the leading force with the “creative coalition” to develop a new logo and tagline that have been universally praised by our Board of Directors and staff. The new logo and tagline and new “focus on faces” approach have already been represented in our current advertising, letterhead, vehicle identification and website. We are in the process of implementing the roll-out of the new logo and tagline and “focus on faces” theme according to the plan designed by IMC.
We are delighted with IMC’s responsiveness, sensitivity, and thorough professionalism in assessing our needs and leading and organizing the task force to design our marketing program.
Thank you!” Mitch Blumberg
Their Project Management team has been a tremendous resource and improvement in keeping the Old Town La Quinta website fresh and up to date. Leslie Locken
Perhaps the single best attribute of IMC is Kate’s selfless mentoring of her ‘team’ which gives each individual a chance to not only shine, and learn, but to maximize their capabilities. We as clients are the benefactors of this spirit, because the challenges we present are greeted with only positive outcomes.
If your image is everything, you need IMC! Patti Gribow